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Best Of Logo 2012
Best Of Logo 2010
Best Of Logo 2005

"Go To Guy
for Hair Color"
Press Releases


  • July 2012 - Hair Salon Expansion
  • March 29, 2012 - Business of the Week: BHC Salon & Spa
  • February 27, 2010 - BHC offers Client Styling Classes
  • February 25, 2010 - The Rising Star Program is a Big Hit in Westchester
  • May 3, 2007 - Top Westchester haircolorists earn a rare accreditation

Westchester Magazine - Hair Salon Expansion

front photoWe remember the sweet little jewel box that was Franco Marino's first salon in Pleasantville, with just six chairs and 500 square feet of space. This multiple Best of Westchester-winning salon soon outgrew the space and moved into larger (1,850 square feet) quarters, with 14 chairs, nearby. Third time's a charm: In December, Marino packed up and moved his whole operation to a free-standing building in Chappaqua with 3,080 square feet of space over three floors and 22 chairs. The secret to the salon's increasing success? Before taking that first snip or applying one drop of color to a new client's hair, Marino spends a good half hour discussing the client's needs, lifestyle, hair texture, and styling methods. The result is worth the extra time: cuts that are effortless to maintain and color more perfect than what your were born with (we'll never tell).

Read entire article: Westchester Magazine: July 2012



Beautiful Hair Color offers Client Styling Classes

Great do it yourself coaching with free styling products as a bonus: Franco Marino, a Board Certified Master Colorist/Stylist and owner of the salon, is now offering special styling classes to his clients and their guests. Franco will demonstrate blow dry techniques, explain product and tool usage, hair groth patterns and knowledge of the scalp. All for just $45 and you will walk away with $20 worth of salon products as a bonus.

Call the salon or sign up at the front desk. There will be a limit of 4-5 clients at a time so plan ahead.



Beautiful Hair Color offers its clients a new cost effective program...

Rising Star Program: In our continued effort to offer our customers great service and new options, we have started the Rising Star Program to help introduce new talent at Beautiful Hair Color Salon and Spa. An extensive training program lasting a minimum of TWO YEARS, produces a well trained, experienced and talented stylist ready to build their client base.

Don't let the price fool you, our Rising Stars might be introduced at a lower rate as shown at our website, but after completing the training classes and assisting stylists under the close watch of Franco Marino, these stars will impress you.

Call for an appointment and ask about our Rising Star Program. We look forward to hearing from you.



Top Westchester haircolorist earns a rare accreditation...

Pleasantville, NY, May 3, 2007 – Franco Marino, owner, of Pleasantville’s Beautiful Hair Color Salon & Spa has been officially accredited by the American Board of Certified Haircolorists (ABCH), based in San Pedro, California. This adds this rare, hard-to-earn title to a list of awards the salon and Marino have already earned in the past three years.

However, Marino doesn’t believe in resting on his laurels. “Our clients are best served when my staff and I continue to learn about the latest techniques, technology and products,” says Marino, who also runs a school for training hair professionals from other local salons.

According to the ABCH website,, “the title Board Certified Haircolorist will set qualified individuals apart from the masses and establish a higher level of professionalism and credibility for the consumer.” Andre Nizetich, president of the ABCH, explains that only five other haircolorists in Westchester County have been able to pass the rigorous exams and qualify for this title.

Franco Marino is a renowned hair stylist and colorist, platform artist, international educator and mentor for almost 30 years. He is committed to educational innovations and is continually recognized as breaking new frontiers. As owner of Beautiful Hair Color Salon & Spa and as a hair design professional, Marino has been honored four times in Westchester Magazine as Best Stylist and Colorist (2004), Best of Westchester Hair Colorist (2005), named “The Go To Guy for Color” (2006) and profiled as a :cutting edge” stylist this year. Previously, Marino was named “Master of the Craft” by the prestigious Arts and Fashion Group, an international organization of hair colorists and stylists focused on education.

Beautiful Hair Color Salon & Spa opened in Pleasantville in June 2004. Dedicated to offering the best in hair care and design BHC Salon & Spa employs skilled, experienced pros who focus only on hair cut and color. The salon’s design, the choice of products, and the staff’s background, all combine to create an atmosphere that enhances the staff’s exclusive focus on the clientele’s needs and preferences. In 2006, as demand for this top salon’s services swelled, they moved to a larger space on Washington Avenue in Pleasantville and added aesthetician services, including makeup application, a long list of facials, waxing and tanning.. 

BHC uses Chromastics, a new color line formulated by Tom Dispenza, the internationally recognized color guru formerly of Clairol and Bristol-Myers. Chromastics gives the colorist precise control over a very broad palate of permanent and demi-permanent colors. Chromastics products are vegetable-based (Lowenols), which translates into healthier hair with unusual luster and longer lasting color. Only salon professionals fully trained in the use of Chromastics signature mixology are permitted to carry the line.

For further information, contact:
BHC Salon
Telephone: 914-238-5050